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How to Choose the Perfect Custom Macaron Boxes: Pro Guide

Feature image for the article on custom macaron boxes


Macarons, known for their delicate and delectable nature, have gained popularity as a luxury dessert over the years. But, have you ever wondered what makes them truly stand out? The secret lies not only in the delicious flavors but also in the presentation. Custom macaron boxes are the key to showcasing your sweet treats in a way that captivates customers and keeps them coming back for more. In this ultimate guide, we will take you through everything you need to know about choosing excellence when it comes to custom macaron packaging. So let’s dive in!

Why custom macaron boxes matter

Macarons are a work of art, and their packaging should be no exception. Custom macaron boxes are designed specifically to showcase these delicate confections in all their glory. Here are three reasons why custom macaron boxes matter:

Brand identity:

Custom macaron boxes offer an opportunity to showcase your brand identity and create a lasting impression on your customers. The design, colors, and logo on the box can help reinforce your brand image and make your macarons instantly recognizable.

Protection and freshness:

Macarons are delicate and prone to breakage. Custom macaron boxes are made with sturdy materials and designed to provide maximum protection during transportation, ensuring that your macarons arrive at their destination in perfect condition. These boxes can also help maintain the freshness and taste of the macarons by keeping them secure and protected from external elements.

Visual appeal:

Custom macaron boxes are not just a means of transportation; they are an integral part of the overall macaron experience. A beautifully designed and carefully crafted box adds a sense of luxury and elegance, elevating the perceived value of the macarons. It creates anticipation, excitement, and a sense of indulgence for the customers.

Two custom macaron boxes and a branch of baby's breath plant on a table

Design options to wow your customers

The design of your custom macaron boxes can make a significant impact on your customers. Here are three design options that will wow your customers:

Window boxes:

Incorporating window cutouts on your custom macaron boxes allows customers to catch a glimpse of the vibrant colors and delicate designs of the macarons inside. This not only adds a touch of sophistication but also entices customers to make a purchase.

Unique shapes and colors:

Consider unique shapes, such as hexagons or pyramids, to add a touch of elegance and create a memorable unboxing experience. Furthermore, you can try vibrant colors that reflect the flavors and personality of your macarons. Experiment with patterns, such as floral, geometric, or abstract designs, to create visually stunning boxes that will captivate your customers’ attention.

Personalized messages:

Adding personalized messages, quotes, or even the names of your customers on the custom macaron boxes can create a sense of exclusivity and make them feel valued. This small touch can leave a lasting impression and foster customer loyalty.

top view colored macarons in a round shape custom macaron box with colored on a white background
Colorful macaroons in a custom macaron box and tulips on a white wooden  background

Materials for superior protection

When choosing materials for your custom macaron boxes, durability and protection are key factors. Here are a few things to consider before choosing the material:


Ensure that the custom macaron boxes are made from food-safe materials that comply with industry standards and regulations. Furthermore, choose materials that are free from any harmful substances or chemicals that could affect the quality and safety of your macarons. Some common food-safe materials used in custom macaron boxes include paperboard and corrugated cardboard.

Sturdy construction:

To ensure maximum protection for your macarons, opt for durable materials that can withstand handling and transportation to keep your macarons safe from any potential mishaps. Furthermore, consider inserting materials that can work as secure closures, such as tuck-in flaps or interlocking tabs, and hygienic coatings to prevent any accidental opening during handling or transportation.

Eco-friendly options:

In today’s environmentally conscious world, using eco-friendly materials for your custom macaron boxes can be a great selling point. Opt for materials like Kraft paper or recyclable cardboard, which not only provide protection but also align with sustainable practices.

top view colored macarons in a custom macaron box with colored bows and a gift box with a book on a white background

Size matters: Choosing the right dimensions for your custom macaron boxes

Choosing the right dimensions for your custom macaron boxes is essential to ensure the perfect fit, optimal protection, and a visually appealing presentation. Here are a few factors to consider when choosing the right dimensions:

Quantity of macarons:

It is important to determine the average number of macarons you will be packaging in each box to ensure that they fit comfortably without being squished or too loose. This will help to maintain the shape and integrity of the macarons during transportation and display.

Macaron size:

Macarons come in various sizes, from mini to standard. The dimensions of your custom macaron boxes should be designed to accommodate the size of your macarons. It is crucial to measure the diameter and height of your macarons accurately to ensure a snug and secure fit within the boxes. This will prevent any movement or shifting of the macarons, keeping them intact and visually appealing.

Box design:

The design of your custom macaron boxes also plays a significant role in determining the right dimensions. Consider any additional elements or features you would like to incorporate in the box design, such as compartments or inserts, to separate and protect individual macarons. These design elements may require specific dimensions to ensure proper functionality and aesthetics.

top view colored macarons in a custom macaron box with pink color and a gift box with a book on a white background

Customizations and finishing touches

Once you have chosen the right dimensions for your custom macaron boxes, you can further enhance their appeal with various customizations and finishing touches. Here are some options to consider:

Custom printing:

Personalize your macaron boxes with custom printing that showcases your brand logo, colors, or designs. This adds a professional and unique touch to your packaging, making it more memorable for your customers.


Add decorative elements such as ribbons, bows, or stickers to elevate the visual appeal of your macaron boxes. These small details can make a big difference in creating an impressive unboxing experience for your customers.

Special finishes:

Consider using special finishes, such as matte or gloss lamination, embossing, or foil stamping, to create a luxurious and high-end look for your macaron boxes. These finishes add texture and elegance, making your packaging stand out from the competition.

Final thoughts on custom macaron boxes

Choosing the right custom macaron boxes is an essential step in presenting your delicious macarons with excellence. From branding elements to material choices, each decision contributes to the overall customer experience. By understanding the importance of custom macaron packaging and following the tips in this guide, you can elevate your macarons to new heights and leave a lasting impression on your customers. So, go ahead and create macaron boxes that not only protect and preserve your delicate treats but also showcase the excellence that lies within. Happy packaging and showcasing your delicious macarons!


1. What are macaron boxes made of?

Macaron boxes are typically made from a variety of materials, each chosen for its specific properties. Common options include sturdy cardboard or paperboard for the box structure, providing durability and strength. Some may feature specialized coatings like varnish for aesthetic appeal and additional protection against moisture or grease. Inserts, crucial for securing macarons, are crafted from soft materials like foam or paper dividers to prevent collisions. The choice of materials ensures that macaron boxes not only protect but also enhance the presentation and freshness of the delicate treats.

2. What is the size of macaron boxes?

The size of macaron boxes varies based on the shape and quantity of macarons being packaged. For standard rectangular boxes, the common dimensions are 3 x 2 x 2 inches, fitting 10 standard-sized macarons comfortably. However, variations exist to accommodate different shapes and quantities, ensuring flexibility in packaging options.

3. How to decorate a macaron box?

You can elevate the presentation of macaron boxes with luxury packaging embellishments. Select high-quality materials, such as textured or metallic paper, for an upscale feel. You can also incorporate elegant finishing touches like embossed logos, metallic foil stamping, or satin ribbons to add sophistication. Then, personalize your design design with custom prints or patterns that align with your brand or event theme. The use of luxury packaging elements not only enhances the visual appeal but also conveys a sense of exclusivity, making the macaron box a delightful experience for recipients.

4. How long does a box of macarons last?

The longevity of macarons is influenced by storage conditions and the type of custom packaging used. Typically, macarons maintain freshness for 7 days at room temperature and up to 7 weeks when refrigerated.

5. How do you ship homemade macarons?

When shipping homemade macarons, it’s crucial to use secure custom packaging. Start by placing the macarons in individual compartments with the help of inserts made from soft materials like foam. Choose a sturdy cardboard packaging box to provide structural integrity and protect against external pressures. Add a layer of hygienic coatings or additional padding for extra protection.

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